Building a DTC future where snackers come first
Our Role:
- Quantitative & Qualitative Research,
- Analytics Configuration & Audits,
- UX/UI Design,
- Content Strategy & Creation,
- Creative/Art Direction,
- Brand Development,
- E-commerce,
- Accessibility Compliance,
- AI-powered Features,
- SEO & SEM
Where do snackers shop? Wherever it’s convenient. By launching Frito-Lay’s first DTC platform, we paved the way for greater customer loyalty and retail optimizations that make their brands smarter in-market while giving snack lovers an experience they can’t get anywhere else.
A one-stop shop serving hard-to-find flavors
As the only online shop for limited-edition flavors, merch, and custom bundles, Snacks.com became the ultimate destination for flavor seekers.
Delivering what you want how you want
For the first time ever, Frito-Lay introduced make-your-own variety pack ordering for Snacks.com members to mix-and-match flavor combos to their heart’s content. Mom’s classics + Dad’s hard-to-finds + Lil’ Ginny’s Flaming Cheetos in one pack.
Influencing the next big nom
Snack.com gives VISs (Very Important Snackers) BFD status. Exclusive offers, limited-edition swag, and opportunities to try, share, and order the next big flavor drops before other shoppers are just part of what makes the new Frito-Lay faniverse so appealing.
A delicious new look
The bold and dynamic art direction, product photography, and content creation we produced gave the site a freshness worthy of its audience while providing a thumbstopping suite of responsive assets for the clients.
Arming Frito-Lay with the intelligence to crush it.
- 36%
increased in returning customer rate
- 97%
improved Conversion Rate
- 4x
the conversion rate for Make-Your-Own-Variety-Pack
Up Next:
Yamazaki Home
Introducing happy homemaking to the US market