Opening the world to greater possibilities
Our Role:
- Quantitative & Qualitative Research,
- Analytics Configuration & Audits,
- Content Strategy & Creation,
- UX/UI Design,
- Design Systems,
- Copywriting,
- Motion,
- CGI,
- Full Stack Engineering,
- Responsive Development,
- Accessibility Compliance
What if your daily commute could take to the clouds? Supernal is building this world through Electric Vertical Take-off and Landing Vehicles (eVTOLs) and the ecosystem that supports it. We launched the platform to inform and inspire all of us who aspire to a more connected world.
Building roads in the sky
As a part of Hyundai Motor Group, Supernal leverages an enormous knowledge base of industry-leading automotive and aerospace experts to bring innovative Advanced Air Mobility (AAM) solutions to market.
Our team of creative strategists, design experts, and developers built a site that prioritizes Supernal’s commitment to safety and sustainability for seamlessly integrated ground-to-air travel while generating excitement and anticipation.
Bringing air travel to everyday life
Hyundai has a deep history in commercializing new transportation technologies, including creating, funding, and manufacturing at scale, in addition to building the required infrastructure to bring these technologies to the masses. We developed a content approach that reinforces their expertise and commitment for media, policy leaders, future partners, and all of us who will take this revolutionary leap to the sky with them.
Breathing vision into being
Everything from the platform’s UX design to art direction and asset development delivers a clean, polished experience that brings personalized every day air travel into focus. Our impactful, modular design system makes it easy to evolve and grow Supernal’s story, and the stories of the communities it will serve.

Meeting a revolution in mobility
As we crafted narratives for key pages, we integrate video, CGI, motion, and micro-animations and interactive content modules in order to reflect the movement and connectedness that Supernal will bring to the world.
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