Taking sleep marketing
to new heights

Tempur-Sealy International

Our Role:

  • Consumer Segmentation,
  • Social Audits,
  • Content Strategy & Creation,
  • Brand Development,
  • Big Swing Concepting,
  • Performance Creative Programs,
  • Motion + Edit,
  • Full Scale Re-platforms,
  • SEO & SEM,
  • Manual & Automated
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While the world is sleeping less, there are more brands than ever marketing sleep solutions. As the digital AOR for Tempur-Sealy International (TSI), we helped their well-loved family of family of brands maintain market superiority by shifting from a TV-centric marketing approach to a full-funnel, performance-driven marketing ecosystem that delivers the right sleep messages to the right audiences at the right time.

A big swing approach to sleep

In the aftermath of iOS 14 updates, it’s important to have a strategy that discovers and scales new audiences nimbly despite the privacy shift. We developed a testing approach that allows TSI brands to identify outsized creative performers by putting a diverse mix of ads in market. Real-time creative analytics and performance reporting provides actionable insights which ads to keep running, which to optimize, and which to pause, while continuously adding new creative “swings” to minimize content fatigue.

A plan for every platform

We also deliver high-performing, full-funnel sleep suites across the family of TSI flagship brands, integrating branded content development, creator partnerships, and AI-powered techniques inspired by insights and best practices from social listening, competitive audits, trend-spotting, and community management.

Always be innovating

When it comes to organic social, we believe in a quality over quantity approach. Whether we are spoofing sleep memes, featuring an ever-popular pets-on-beds UGC image, aligning ourselves with key holidays and pop culture moments, taking inspiration from popular gamified and other trending native formats, or featuring edutainment-focused product posts, we are intentional in the way we tailor the tone, topics, and visual style for each brand.

Our on-going partnership includes

  • 6

    social platforms

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  • 3

    brands

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  • 35+

    digital campaigns/year

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  • 1200+

    assets/year

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